Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy. Scholarships First year students enrolling on this programme who have obtained 500 points or more in their Leaving Certificate, will be awarded a first year entrance scholarship of €2,000 in recognition of their outstanding performance in the Leaving Certificate Examination. What are my... Career Opportunities? This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Management, International Marketing, Advertising, Market Research, Digital Marketing, marketing Promotion, Sales Management and Services Marketing.